Nearly 20 people came out to offer ideas and brainstorm Murray Ridge's future direction on Nov. 4.

Ski hill strategy

Nearly 20 people came out to offer ideas and brainstorm Murray Ridge Ski Area’s future direction on Nov. 4.

It was perhaps poetic timing, but the first snow of the year was falling the night Murray Ridge Ski Area did their strategic planning session.

Nearly 20 people came out to offer ideas and brainstorm the non profit ski area’s future direction on Nov. 4.

The two hour evening session at the Murray Ridge ski lodge had the group brainstorming on challenges, strengths and future needs for the ski hill.

Topics ranged from programs, to marketing, to community engagement and policies and procedures. Emily Colombo, economic development officer, coordinated and facilitated the session.

Ideas brought forward ranged from night skiing and improving the terrain park to replacing some much-needed infrastructure such as the ski shack at the top of the lift and the groomer shed.

While being a non profit provides the asset of affordability for local patrons, the ski hill does struggle to make enough money to maintain what it has.

This summer improvements to the lodge included replacing the roof and some rock work to spruce up the upstairs lounge and downstairs entrance, donated by Zettl Masonry.