Canadian internet users looking more beyond Google and Facebook: report

Facebook, FB Messenger, YouTube, Google Search and Google Maps top 5 most used apps

Google and Facebook continue to be the juggernauts that dominate how Canadians use the Internet but a new “non-duopoly” trend may be emerging, suggests a report by the measurement firm comScore.

When looking at how Canadians used the internet throughout 2017, growth in time spent with the Top 100 most popular online properties excluding Facebook and Google sites was consistently strong.

“What we’re starting to see in Canada is folks outside out those two are showing some increases … there’s a growth outside of the duopoly,” said Bryan Segal, comScore’s vice-president of sales, in advance of Thursday’s release of the Global Digital Future in Focus report.

“Time on the internet is not decreasing, it’s just you see there’s other channels (growing) and time is being proportioned (there). There’s definitely a shift.”

Earlier this year, Facebook reported that it saw its numbers of daily active users in the U.S. and Canada decline for the first time ever.

Meanwhile, the growing social media platform Snapchat was highlighted in the comScore report for its growth.

While Snapchat has not yet cracked the Top 5 apps used by the most Canadians — those are Facebook, FB Messenger, YouTube, Google Search and Google Maps — it is No. 5 in the U.S. and U.K.

But among Canadian users, comScore reported that Snapchat accounted for over 10 per cent of the overall time spent on social media apps, more than Instagram and Twitter combined (although Facebook was still far and away the leader at approaching 80 per cent).

Segal said he wasn’t surprised by Snapchat’s growth and “significant slice” of the market, given the app’s younger base of users.

“The core population Snapchat goes after is a highly, highly digitized millennial audience that is severely app-focused … and they spend a lot of time (online),” he said.

“Canadians are definitely spending time on this entity and I think it’s encouraging to see additional players.”

The comScore report looks at digital trends in 13 markets, including Argentina, Brazil, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Spain, the U.K. and the U.S., and found that while there’s a global shift toward “mobile-only” consumers who have given up completely on using computers, Canadians were still keen users of laptops and desktops.

A little over 10 per cent of the Canadian market was mobile-only as of December 2017, which was an increase of 4.8 percentage points over the course of the year. Meanwhile, mobile-only users represented about 30 to 40 per cent of the markets in Brazil, Italy, Mexico and Spain, and nearly 80 per cent in India.

The report did find that Canadians spent almost twice as much time with smartphones (nearly 4,000 minutes in December, or a little over two hours a day) versus how long they were using computers (just over 2,000 minutes, or about an hour a day). The time Canadians spent on computers was the highest of all the countries studied, which Segal admitted he found a bit surprising.

“It’s not a mobile-only world, it might be a mobile-first world, but desktops are still really, really key,” he said.

When it came to online video consumption, Canada ranked third in most videos viewed per user, and second in most hours spent watching video content on computers.

Segal said when he talks to his international comScore counterparts about the Canadian market they find many of the stats linked to video streaming “quite eye-opening.”

“We’ll always get asked, ’Hey, was that a rounding error?’ And it’s like, ‘No, they’re pretty serious business.’”

Michael Oliveira, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Editorial: Go out and play

How much is too much screen time?

Fort St. James businesses get into the Christmas spirit with decorating contest

Northland Automotive Ltd. won first place in Fort St. James Chamber of… Continue reading

Couple selling fake jewelry in Fraser Lake, say RCMP

A man and woman have been defrauding local residents, offering fake jewelry for sale

Gitxsan forming cross-sector salmon management team

Nation again declares closure of fishery in territory for 2019

Omar Khadr wants changes to bail conditions

‘My life is held in suspension’, says the former Guantanamo Bay detainee

Sissons scores OT winner as Predators beat Canucks 4-3

VIDEO: Vancouver battles back to earn single point in Nashville

Lions announce seven members of coaching staff not coming back for 2019

The operational moves come two days after the Lions announced DeVone Claybrooks as the team’s new head coach

$12K awarded to atheist family who oppose Christmas, Hanukkah in B.C. classroom

Gary Mangel,May Yasue said holidays, Remembrance Day and Valentine’s Day not appropriate in preschool

Coach accused of sexual assault says apology letter was misinterpreted

Dave Brubaker has pleaded not guilty to one count of sexual assault and one count of invitation to sexual touching

Give the gift of nature this holiday season

Please don’t be mad, but I bought you a moose

Aboriginal poet faces backlash for calling out NHL-themed totem poles

Rebecca Thomas says she received backlash for asking a drugstore chain to remove NHL merchandise

No plans yet for free WiFi on BC Transit buses

BC Transit says they are monitoring the roll-out of free WiFi on Translink vehicles

Some Kotex tampons recalled in Canada and U.S.

In some cases, tampon users sought medical attention “to remove tampon pieces left in the body.”

Most Read