BC Place stadium had a major refit done after hosting opening and closing ceremonies for the 2010 Winter Olympics. (Ryan Adams/Wikimedia Commons)

Province putting B.C. Place naming rights back on market

Deal with Telus mysteriously died under B.C. Liberal government

The B.C. government has approved a plan to seek bids for the naming rights to B.C. Place, looking to restart a plan by the previous B.C. government that led to a deal with Telus Corp. for the downtown Vancouver landmark being scuttled.

“This naming rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” Tourism Minister Lisa Beare said Monday.

BC Place naming rights were almost sold in 2012, but a $40 million deal with Telus was abruptly scrapped by then-tourism minister Pat Bell. When questioned about the decision, which left the telecommunications company preparing plans and signs to rebrand the domed stadium, Bell said he considered the name B.C. Place to be “iconic” and worthy of preserving.

The costly renovation and retractable roof have been a political target for years, and the revenue from a naming deal is attractive again.

“B.C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity,” said Ian Aikenhead, chair of The B.C. Pavilion Corporation, the provincial Crown agency that was set up for Expo 86.

RELATED: B.C. Place pulled from 2026 World Cup soccer bid

B.C. Place was last in the news when the NDP government pulled out a joint North American bid for the 2026 World Cup of soccer, citing unknown upgrade costs that could include a natural grass field.

Premier John Horgan said in June 2018 he wasn’t prepared to sign a “blank cheque” for FIFA, the international soccer governing body.

In addition to serving as home field for the B.C. Lions football team and Vancouver Whitecaps FC of Major League Soccer, B.C. Place hosts Canada Sevens rugby, concerts and trade shows.

Organizations have until May 15 to submit bids for the naming rights on BC Bid, the province’s facility for public sector contract offers.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Teen sexually assaulted at Radley Beach

A sexual assault took place at Radley Beach in Burns Lake on… Continue reading

Australian gold mining giant acquires Red Chris mine

Newcrest now owns 70 per cent of the mine south of Iskut and operatorship

Pride crosswalk too expensive to install says municipal council

Mayor and council have asked staff to investigate whether a bench with a plaque supporting the LGBTQ+ community is feasible

Skeena Watershed reopened for recreational pink and coho

Four sections and tributaries remain closed

B.C. sockeye returns drop as official calls 2019 ‘extremely challenging’

Federal government says officials are seeing the same thing off Alaska and Washington state

Expanded support to help B.C. youth from care attend university still falling short

Inadequate support, limited awareness and eligibility restrictions some of the existing challenges

Ethnic media aim to help maintain boost in voting by new Canadians

Statistics Canada says new Canadians made up about one-fifth of the voting population in 2016

Cross-examination begins for B.C. dad accused of killing young daughters

Andrew Berry is charged in the deaths of six-year-old Chloe and four-year-old Aubrey in 2017

Dog attacked by river otters, Penticton owner says

Marie Fletcher says her dog was pulled underwater by four river otters in the Penticton Channel

BC SPCA overwhelmed with cats, kittens needing homes

Large number of cruelty investigations, plus normal ‘kitten season’ to blame

B.C. Hydro applies for rare cut in electricity rates next year

Province wrote off $1.1 billion debt to help reverse rate increase

Speculation tax forces sale of Greater Victoria’s iconic ‘Tulip House’

Bob and Jan Fleming selling their retirement home famous for its thousands of tulips

Most Read