This Big Mac attack will make you shake your head

Talk about a Big Mac attack

Fast food giant McDonald’s has lost the ‘Big Mac’ trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food Supermac’s.

Arch-rival Burger King couldn’t resist and is using a troll-type ad campaign to take a bite out of McDonald’s European marketshare.

READ ALSO: Beyond Burger back on the menu at A&W – for good

Burger King’s ads tout burgers that are ‘like a Big Mac, but actually big’, ‘burger Big Mac wished it was,’ and ‘Kind of like a Big Mac, but bigger and tastier.’

European regulators revoked McDonald’s registration of the trade mark, saying it hadn’t proven genuine use of it in the five years prior to the case being lodged in 2017.

Are Burger King’s ads in bad taste? Check out this video and make your own decision:

Like us on Facebook and follow us on Twitter

Just Posted

Nisga’a leader named UNBC chancellor

Dr. Joseph Arthur Gosnell is the first Indigenous leader to assume the role

Fire forces 36 people at Vanderhoof care home to evacuate

No one was hurt after the fire at Stuart Nechako Manor

Repen: FOI data proves Telkwans being ripped off by ICBC

Former Telkwa mayor received a response from ICBC and says the results don’t look good for residents

Fires still burning near Telegraph Creek

BC Wildfire Service assures residents of a proactive plan heading into wildfire season

Northwest entrepreneurs pitch their plans for cash prizes

ThriveNorth announces 12 finalists in this year’s business challenge

VIDEO: Killer whales hunt for seals in Vancouver harbour

Bigg’s killer whales feed on marine mammals like seals, sea lions, dolphins and even other whales

VIDEO: B.C.’s waving granny gets incredible send-off from school kids

Tinney Davidson has been waving at students on their way to school for over 11 years, but is moving in a month

Struggling B.C. adoption agency elects new board that intends to keep it open

The previous board announced that Choices would close May 31

Vancouver man, 19, charged in human trafficking case involving teen girl

The 16-year-old girl was reported missing and later discovered in Vancouver

Blaine, Wash. inn owner, charged with smuggling people into B.C., granted bail

Robert Joseph Boule ordered to turn away anyone indicating a plan to enter Canada illegally

RCMP arrest B.C. man following threatening Vaisakhi Facebook post

Post made reference to pressure cooker bomb at massive Surrey parade

Another illegal dump of 200 Dungeness crab discovered in northern B.C.

DFO confident new site related to larger April 2 dump

Northern B.C. high school student reaches 100,000 followers on YouTube

Voice actor, animator, Jericho Fortune has more than 30-million views on his channel GTAGAMER222

Most Read