FACEBOOK PHOTO/ Save-On-Foods Save-On-Foods President Darrell Jones in the image accompanying his Jan.9 statement.

Save-On-Foods follows Loblaws and offers $25 bread price fixing reward

The company said they had nothing to do with the scandal

Citing concerns over bread price fixing, Save-On-Foods has announced they will also be offering a $25 dollar reward to customers.

On Jan. 8 Loblaw Companies Ltd. opened registration for the $25 dollar gift card they are offering eligible customers, after admitting to their involvement in an industry-wide bread price-fixing arrangement.

Save-On-Foods President Darrell Jones, posted a message to their Facebook page on Jan. 9 stating that Save-On-Foods was not involved in the arrangement, but would be offering eligible customers a $25 “shopping incentive” because their customers could have been impacted by higher bread prices.

“One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers,” wrote Jones in the statement, adding “We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program.”

RELATED: Get your Loblaws $25 bread price fixing gift card

Jones said the company will also be seeking compensation from bread suppliers involved. To qualify for the reward, customers must have an active More Rewards card as of Dec. 31, 2017, and have purchased bread from Save-On-Foods in the last 14 years.

Those who sign up for the reward must also consent to receive emails from the More Rewards loyalty-program.

“You can use this $25 in our stores, and at the same time,” said Jones, adding that “In keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.”

Save-On-Foods is part of the Overwaitea Food Group and operates stores in Alberta, British Columbia, Manitoba, Saskatchewan and the Yukon.

To sign up for the $25 reward customers must visit the more rewards website at www.morerewards.ca/25.

READ: At least 7 companies investigated in bread price-fixing probe

Here is the full statement from Save-On-Foods President Darrel Jones:

Dear valued Save-On-Foods customers,

I’m writing to you because we’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers. It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.

One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers. We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program. We in turn, will seek compensation from the bread suppliers involved, in due course.

You can use this $25 in our stores, and at the same time, you will be signed up for even more great offers and information. And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.

You have a right to choose how you spend your grocery shopping dollars. On behalf of our 18,000 local team members, we thank you for choosing us.

For information on how to register, please go to https://www.morerewards.ca/25

Darrell Jones

President

Just Posted

Community and collaboration drive Binche Fishing Derby

Family time, forward thinking and positive initiatives to be highlighted

115 new wildfires burning across B.C. due to 19,000 lightning strikes

More fires expected to start today, says BC Wildfire Service officials

Marijuana to be legal in Canada Oct. 17: Trudeau

Prime Minister made the announcement during question period in the House of Commons

Dr. Paul Stent awarded Key to the Community

On June 4, local physician Dr. Paul Stent was presented with the… Continue reading

Audit finds Canfor did not comply with bridge maintenance legislation

Per a news release issued by the Forest Practices board, an independent… Continue reading

VIDEO: B.C.’s ‘unicycle cowboy’ aspires to be rancher one day

Burklan Johnson has only ridden a horse once, but this unicyclist has big plans to become a cowboy.

Crown appeals B.C. polygamous leader’s acquittal in child bride case

James Oler had been charged with taking his underage daughter to the U.S. to marry her off

Keep your pets safe while driving

ICBC and SPCA join forces on pet safety awareness initiative

Reports of explosion in Okanagan turn out to be squirrel vs. power line

The noise was described as ‘similar to a shotgun blast’ that shook the Earth

A look at what Canadian teams might do in the 1st round of the NHL draft

Montreal, Ottawa, Vancouver and Edmonton in top 10 of upcoming draft

Koko, the gorilla who knew sign language, dies at 46

Western lowland gorilla, 46, died in her sleep in California

California court hears tales of shackled, starved children

David and Louise Turpin have pleaded not guilty to torture, child abuse of their 12 children

Trudeau announces bioregional oceans protection agreement in Prince Rupert

Agreement announced in partnership with 14 central and north cost First Nations

FIFA World Cup weekly roundup

Host nation Russia remains unbeaten in Group A, tied with Uruguay

Most Read